Epic Games Store Sales Strategies: How to Make the Most of Discounts

18 April 2025

There’s no denying it—video games can be an expensive hobby. But thanks to platforms like the Epic Games Store, gaming doesn’t have to drain your wallet. If you’ve ever looked at their discount events and thought, "How do I squeeze every last bit of value out of this?"—you’re in the right place.

In this guide, we’re diving deep into the strategies that’ll help you master the Epic Games Store sales, snag incredible deals, and build an enviable gaming library without breaking a sweat—or your budget. Let’s get started!

Why the Epic Games Store Is a Game-Changer for Sales

Before we dive into the strategies, let’s talk about why the Epic Games Store is such a big deal when it comes to savings.

Massive Discounts: A Gamer’s Paradise

Epic Games Store doesn’t hold back when it comes to slashing prices. Whether it’s seasonal sales, holiday events, or anniversary deals—those discounts can go as high as 75% or even 90% off. Seriously, they’re not just handing out breadcrumbs; they’re serving the whole loaf.

Free Games Every Week

Oh yeah, let’s not forget about the weekly freebies. Every week, the store gives away at least one free game—sometimes even AAA titles. A lot of gamers (myself included) have built extensive libraries without spending a dime. These freebies can easily stretch your backlog for months.

Epic Coupons: The Secret Sauce

Epic really knows how to pull us in with their infamous coupons. You’ve probably seen these during promotional periods like their Mega Sales—discounts on top of discounts. For example, they might offer $10 off any game priced $15 or higher, effectively turning a steal into daylight robbery (in your favor).

Alright, now that you understand the playing field, let’s move on to how you can maximize the value of these deals.

How to Make the Most of Epic Games Store Discounts

When it comes to sales, it’s not just about buying any discounted game—it’s about buying smart. Here’s how to strategize like a pro.

1. Keep an Eye on the Calendar

Timing is everything in life—and gaming sales are no exception. The Epic Games Store has regular sale events scattered throughout the year. Mark these on your calendar:

- Winter Sale (December-January)
- Spring Sale (March-April)
- Summer Sale (June-July)
- Black Friday Sale (November)
- Mega Sale (Randomly, but typically mid-year)

These sales often coincide with major holiday periods, so if you see a pattern emerging, trust your instincts.

Pro Tip:

Hold off on impulse purchases in the weeks leading up to these big sales. There’s a good chance the game you want will get a significant price drop.

2. Stack Coupons Like a Boss

Epic Coupons are the gift that keeps on giving. During Mega Sales, you can get a flat discount coupon—let’s say $10 off on games priced over $15. Want to make the most of it? Here’s how:

- Buy multiple games: Instead of spending $30 on a single game, buy two $15 games with separate coupon applications. You’ll maximize savings.
- Combine with sale prices: Epic Coupons typically stack with ongoing discounts, which means your $30 game on sale for $20 now costs $10 with the coupon. Boom—magic!

3. Don’t Ignore the Free Games

You might look at some of the free games Epic offers and think, "Eh, not my thing." But download them anyway! Why? Two reasons:

1. You never know when you'll want to try something new. Maybe you’re not an RTS fan today, but six months down the line? Who knows!
2. It’s free real estate. These freebies permanently add to your library. You don’t lose anything by claiming them.

Pro Tip:

Set a weekly reminder to check for the latest free game. It takes less than a minute but could save you hundreds of bucks over time.

4. Compare Prices with Other Platforms

Yes, Epic Games Store is amazing, but sometimes other platforms like Steam, GOG, or Green Man Gaming might offer a slightly better deal. Always take a moment to compare before you hit that “Buy Now” button.

Comparison Tools to Check Out:

- IsThereAnyDeal.com
- GG.deals
- PCGameBenchmark

A quick search could save you a few extra dollars—or make you realize you’re already getting the absolute best deal on Epic.

5. Wishlist Everything You Want

Epic’s wishlist feature is your best friend when shopping smart. Simply add the games you’re eyeing to your list, and you’ll get notified when they’re on sale. No more guesswork!

Here’s why it matters:
- Sales are often overwhelming, with hundreds of games discounted. A wishlist narrows down your focus.
- You won’t miss bargains on titles you’ve been waiting on.

6. Play the Long Game

Here’s a wild thought—what if you don’t buy everything you want right now? Crazy, right? Gaming FOMO is real, but patience pays off. Games go on deeper discounts as they get older. If you can wait 6-12 months after release, you’ll likely see a price slash that makes your wallet sing.

Example:

A $60 game launches today. Within a year, it’s on sale for $30—or even $20 during a mega sale. That’s not just saving money; that’s winning the game of life.

Common Mistakes to Avoid During Epic Sales

Even experienced gamers fall into a few traps during sales. Don’t be that person. Here’s what NOT to do:

1. Buying Games You’ll Never Play

We’ve all done it—bought a game because it was cheap, only to let it gather dust in our digital library. Don’t let the discounts cloud your judgment. Ask yourself: “Will I realistically play this in the next few months?”

2. Ignoring Reviews and Ratings

A 90% discount doesn’t mean the game is worth it. Always check reviews and ratings before making a purchase. A good deal on a bad game is no deal at all.

3. Overlooking Indie Gems

The big-name AAA titles are tempting, but don’t sleep on the indie games. Epic has some fantastic lesser-known titles that frequently go on sale. Plus, supporting indie developers feels good, doesn’t it?

4. Forgetting About Limited-Time Offers

Sales don’t last forever, and some discounts might rotate during a sale event. Sitting on the fence could mean missing out. If you’re certain about a game, don’t wait till the last minute.

Conclusion: Mastering the Art of Sales on Epic Games Store

The Epic Games Store is a treasure trove for savvy gamers. Massive discounts, free weekly games, and stackable coupons mean there’s no shortage of ways to save. Whether you’re a casual player or a die-hard gamer, following these strategies will ensure you get the most bang for your buck.

So next time a sale pops up, don’t just wing it. Plan your purchases, wishlist your favorites, and keep an eye out for those glorious coupons. Who said gaming had to be expensive? You’ve got this!