Apple Makes Its First Video Game Studio Acquisition: RAC7

May 28, 2025 - 00:34

In a significant move into the gaming industry, Apple has acquired RAC7, a two-person video game studio renowned for its popular title, Sneaky Sasquatch, available on Apple Arcade. This acquisition marks a pivotal moment for Apple as it seeks to expand its footprint in the gaming sector, an area that has seen explosive growth in recent years.

RAC7, known for its innovative approach and engaging gameplay, has garnered a loyal fan base, particularly among Apple Arcade subscribers. The studio's unique blend of humor and adventure in Sneaky Sasquatch has resonated with players, making it a standout title on the platform.

This acquisition aligns with Apple's broader strategy to enhance its services segment, particularly through gaming. By bringing RAC7 under its umbrella, Apple aims to leverage the studio's creative expertise to develop new content and experiences for its users. As the gaming landscape continues to evolve, this move positions Apple to compete more effectively in an increasingly crowded market.