Japan: Nintendo tops nationwide survey of gamers favourite video game publisher

June 14, 2026 - 18:00

Japanese gaming magazine Famitsu conducted a large nationwide survey with over 5,400 participants to determine which video game publisher gamers admire the most. The results placed Nintendo firmly at the top of the list, reinforcing the company's long-standing reputation in the industry.

The survey asked players to name their favorite publisher based on factors like game quality, innovation, and brand trust. Nintendo's victory comes as little surprise given its history of iconic franchises such as Super Mario, The Legend of Zelda, and Animal Crossing. The company has consistently delivered hit titles for decades, from the NES era to the current Nintendo Switch generation.

Other major publishers also ranked highly, but none could match Nintendo's overall appeal. The survey's large sample size gives it significant weight, as it represents a broad cross-section of Japanese gamers across different age groups and gaming preferences. Industry analysts point to Nintendo's ability to appeal to both casual and hardcore audiences as a key reason for its popularity.

The results highlight how Nintendo continues to dominate the Japanese market, even as global competition from companies like Sony and Microsoft remains fierce. For many players, the name Nintendo still carries a sense of nostalgia and quality that few other brands can match.