Krafton to Shift Focus Towards AI-Driven Strategies

October 24, 2025 - 13:39

The South Korean publisher is set to undergo a significant transformation, emphasizing its commitment to becoming an "AI-first" company. This strategic pivot reflects the growing importance of artificial intelligence in the gaming industry and beyond. By reorganizing its operations around AI technologies, Krafton aims to enhance its game development processes, improve player experiences, and explore innovative storytelling methods.

The company's leadership has expressed optimism about the potential of AI to revolutionize various aspects of gaming, from procedural content generation to advanced player interactions. This move aligns with broader industry trends, where many companies are investing heavily in AI to stay competitive and meet the evolving demands of gamers.

Krafton's decision marks a notable shift in its corporate strategy, as it seeks to leverage AI not only to optimize existing titles like PUBG and Subnautica but also to create new gaming experiences that resonate with a diverse audience. As the gaming landscape continues to evolve, Krafton’s focus on artificial intelligence positions it at the forefront of this technological revolution.