NBCUniversal Might Get Into Video Games

June 30, 2026 - 22:56

A new report suggests NBCUniversal is considering a major push into the video game industry, potentially launching its own gaming division after it separates from Comcast. The media giant, which owns film studios, television networks, and theme parks, appears to be exploring ways to capitalize on its vast library of intellectual property. With franchises like Jurassic Park, Fast and the Furious, and Despicable Me, the company already has characters and worlds that could translate into interactive experiences. Industry insiders note that this would not be NBCUniversal's first brush with gaming, as it has previously licensed its properties to outside developers. However, a dedicated internal studio would represent a significant shift in strategy. The move comes as other media conglomerates, such as Disney and Warner Bros., have struggled to find consistent success in the gaming space, often shuttering internal studios after costly failures. NBCUniversal's timing is curious, as the video game market faces a slowdown following a pandemic-era boom. Layoffs and studio closures have become common across the sector. Still, the company's deep pockets and iconic brands could give it a fighting chance. If the spin-off proceeds as planned, the new standalone NBCUniversal might use gaming as a key pillar for future growth, betting that players want to step into the worlds they already know from the big screen. No official announcement has been made, but the report has already sparked debate among analysts about whether this is a smart bet or a risky distraction.